9 Social media goals for your brand - an Infographic

1. Build Citizenship within your organization 2. Encourage acceptance of brand values 3. Invite audience to dialogue and promote your brand 4. Help your organization maintain a competitive advantage 5. Spread the vision and differentiate from competitors 6. Ensure brand is properly communicated and understood by audience 7. Build positive brand associations 8. Build on the perceived quality of the brand 9. Build awareness with audiences not yet reached*   photo copyright 2013 C. A. Price *based on research by Yan, J. (2011). Social media in branding: Fulfilling a need. Journal Of Brand Management, 18(9), 689