From Alabama to the West Coast: Lessons from #SMMW25 + #CanvaCreate2025

This spring, my teammate ShaElla (Communications Manager) and I had the opportunity to attend two incredible events: Social Media Marketing World in San Diego and Canva Create in Los Angeles.

We went to learn, connect, and bring back fresh energy to the way we tell the story of public charter schools in Alabama.

And yes—we brought Kangaroo Willie, our NSFA mascot. He stole hearts, sparked conversations, and now has fans nationwide.

What Hit Home:

Authenticity > Algorithm– The best content doesn’t just perform—it connects. We’re leaning into storytelling that reflects real voices: students, families, educators.

Small Team, Big Tools – Canva’s new Brand Kit + AI features are game-changers. We can now create high-impact visuals and videos fasterwithout sacrificing quality.

Be Human, Be Clear – As ShaElla said: “We don’t need to sound ‘professional’ all the time. We need to sound like us. That’s what builds trust.”

We’re coming back to Alabama with sharper strategy, stronger design tools, and more confidence in what it means to communicate with heart.

Stay tuned. Follow us at New Schools for Alabama